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Public opinion on the move

Focus groups, consumer surveys and opinion polls are all methods to assess public perception with regards to products, brands and campaigns. They are also used to assess public perceptions on CSR issues. Some top-level findings follow.

  • Around the world, the public's concerns around environmental pollution are growing:
Chart enumerating public concerns around environmental pollution

Source: Environics International Environmental Monitor

  • In parallel, public expectations of corporate responsibility are increasing, particularly in Europe:
Chart enumerating public belief that industry and commerce do not pay enough attention to their social responsibilities

Source: MORI

  • Something which is not lost on the corporate world:
Chart enumerating Managers' belief that socially responsible mandates will increase in 2003

Source: Mercer Investment Consulting survey of Pan-European investment managers, 2003

UK results were 73% 'Yes' and 27% 'No'

© Corporate Responsibility 2003
 
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