Public opinion on the move
Focus groups, consumer surveys and opinion polls are all methods to assess public perception with regards to products, brands and campaigns. They are also used to assess public perceptions on CSR issues. Some top-level findings follow.
- Around the world, the public's concerns around environmental pollution are growing:
Source: Environics International Environmental Monitor
- In parallel, public expectations of corporate responsibility are increasing, particularly in Europe:
- Something which is not lost on the corporate world:
Source: Mercer Investment Consulting survey of Pan-European investment managers, 2003
UK results were 73% 'Yes' and 27% 'No'