Welcome to the online version of Corporate Responsibility - Responding to the Global Challenge.
CSR has been gathering more and more interest worldwide over recent years, both from the general public and the private sector. The public, because they want to find out more and the private sector, because they want to communicate their achievements. The increased speed of flow of information in the public domain brings the private sector into the spotlight. Corporate accountability and transparency are not only expected but must also be verifiable. The space to be able to make mistakes or to not behave responsibly has been reduced. Added to the traditional historical reasons why companies incorporate CSR into their working practices is a powerful driver, that of reputation and brand management.
The wide range of CSR topics means there are many different actors. This publication takes examples of CSR theory and implementation from some of the key figures around the world, across the sectors, from government, industry and civil society. The numerous range of voices is significant: whether it is industry practice, consultancy, research or marketing; national, international or local government; or whether it is large corporations or smaller companies. The guide responds to, and raises awareness of, the development of the theory and practice of Corporate Social Responsibility.
There are many variations on the CSR theme: corporate citizenship, corporate governance, responsible business to name just a few. It is relevant and important that there are so many different names and definitions. Developing the language of CSR develops its philosophy and potential.